AI Insights · Timothy · April 2022
Top 5 Books and Reference Apps Performance in Russia, Q1 2022
The top 5 Books and Reference apps in Russia during Q1 2022 showed varied performance in terms of downloads, revenue, and active users, according to Sensor Tower data.
In the first quarter of 2022, the top 5 Books and Reference applications in Russia demonstrated diverse trends in downloads, revenue, and active users on a unified platform, as reported by Sensor Tower. Here's a closer look at their performance:
Litres: Books
Weekly revenue for Litres: Books experienced fluctuations, peaking at around $234.6K in mid-January and dipping to approximately $138.9K in the week of March 21. Downloads saw a steady decline from 99.9K in the first week of January to around 65.1K by the end of March. Active users ranged from a high of 718.5K in early January to 612.2K in the final week of March.
Storytel: Audiobooks & Ebooks
Revenue for Storytel: Audiobooks & Ebooks showed a mixed pattern, reaching a peak of approximately $78.9K in early February before dropping significantly to $23.6K by the end of March. Downloads started strong at 57.4K in the first week of January but decreased to around 10.4K by the end of the quarter. Active users also saw a decline from 326.8K to 190.7K over the same period.
MyBook: books and audiobooks
The revenue for MyBook: books and audiobooks showed a steady start with $91.7K in late January, but dropped to $46.1K by the end of March. Downloads followed a similar trend, starting at 27.9K in the first week of January and decreasing to approximately 17.9K by the end of March. Active users fluctuated, ranging from 186.8K in early January to around 141.2K in the last week of March.
Joyread
Revenue for Joyread showed an initial increase, peaking at $15.5K in the first week of January but then experiencing a sharp decline to just $7 by the end of March. Downloads and active users mirrored this trend, with downloads dropping from 12.3K in early January to 11 by the end of March, and active users decreasing from 9.7K to around 1.4K in the same period.
Hinovel
Hinovel showed a more consistent performance in revenue, peaking at $14.6K in late January and then declining to $4.8K by the end of March. Downloads saw a decline from 4.1K in early January to 330 by the end of the quarter. Active users showed a slight decline from 11.2K to 8.9K over the same period.
For more detailed insights and data, visit Sensor Tower.
